Privacy Policy
Last updated: January 2025. This policy explains how Blufin Online collects and uses your personal information.
Who We Are
Blufin Online is operated by Blufin Tackle Ltd, registered in England and Wales (Company No. 12345678). Our registered address is 123 Harbour Street, Southend-on-Sea, Essex, SS1 1AA. For privacy-related enquiries, contact us at privacy@blufinonline.co.uk.
What Data We Collect
We collect information you provide directly: name, email address, delivery address, phone number, and payment details (processed securely by our payment provider — we do not store card numbers). We also collect browsing data automatically via cookies: pages visited, products viewed, session duration, and device/browser information. This helps us improve the site and personalise your experience.
How We Use Your Data
We use your data to process and fulfil your orders, communicate order status and delivery updates, send marketing emails if you have opted in, improve our website and product range, comply with legal obligations, and prevent fraud. We do not sell your personal data to third parties.
Your Rights
Under UK GDPR, you have the right to: access the personal data we hold about you, correct inaccurate data, request deletion of your data, object to processing, and withdraw consent at any time. To exercise any of these rights, contact privacy@blufinonline.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Contact Us About Privacy
For any questions about this privacy policy or how we handle your data, contact our Data Protection Lead at privacy@blufinonline.co.uk or write to: Blufin Tackle Ltd, 123 Harbour Street, Southend-on-Sea, Essex, SS1 1AA.