Favourite is a modern fishing tackle brand known for high-performance rods and reels designed by anglers for real-world fishing conditions. Specialising in lure fishing and predator angling, Favourite produces lightweight, sensitive fishing rods and precision-engineered reels suited to both freshwater and saltwater use.

The brand is recognised for innovative design, advanced materials, and excellent value, making it popular among anglers targeting species such as perch, pike, and bass. Combining performance, sensitivity, and durability, Favourite delivers fishing tackle built for accuracy and control on every cast.