Berkley is a globally recognised fishing tackle brand known for innovation, science-driven design, and high-performance fishing gear. Founded in 1937, Berkley produces a wide range of fishing lines, soft baits, hard lures, rods, and terminal tackle for both freshwater and saltwater fishing.

The brand is best known for breakthrough products such as PowerBait and advanced fishing line technology, developed to help anglers catch more fish. Trusted by anglers worldwide, Berkley combines research, innovation, and real-world testing to deliver reliable fishing tackle for all levels of experience.